What is your process when you get a referral from someone?

If you’re like most people…probably nothing happens.

But if you are smart you realize that should trigger a whole series of other things.

First, a thank you card and a small gift needs to go out to the person who gave you a referral.

Secondly, a few days later you may want to think about sending another referral system or item to ask for another referral.

Third, keep the person who gave you the referral in the loop as to what happened when you talked to that person.

In other words…if that person became a client, let the person who gave you the referral know this.  And then thank them again!

I believe you should always thank people and reward people for
giving a referral no matter if the person becomes a client or not.

You want to reward positive behavior in your referral systems.

To get business referrals, you must implement these referral sytems immediately!

Start getting massive referrals today!

Yesterday we talked about the content in a referral letter.  Today we are going to talk about the actual referral letter itself.

If you understand referral systems and referral marketing you will understand that a referral letter is just a delivery device.

The referral letter is just designed to help you get referrals.  You could, in theory, also use a postcard, a telegram, an email, or any other devices to deliver the message.  Now there are several important things to understand here.  First, what best fits your situation for whom you are mailing to.  After you do that you need to figure out if the delivery device is big enough to carry your message.  Just like a tiny car cannot carry a lot of people, a postcard cannot convey enough information.

The last thing you need to understand is does it match well with your referral partners or referral prospects mind, and yet get the attention in stick in their minds.    If the letter is boring, dry, and unimaginative, then the results you get will probably be poor.  On the other hand if the referral letter is exciting and funny but doesn’t explain what you need or want clearly, it will also probably fail, too.

To get business referrals you must have all the things lined up and working correctly together.  Get my free referral systems today by clicking on the Free Guide or “Click Here” button.

Many times people want to send a referral letter to help them get referrals.

There are 2 things to analyze in getting a referral.

The actual content IN the referral letter.  

The delivery device.

In today’s post we will examine the content that needs to be in the referral letter.

Tomorrow we will look at a referral letter as a delivery device.

So, what needs to be in a referral letter to get referrals?

Here are the essential things:

1)  A clear call to action
2)  Why someone should give you a referral (what is in it for them)
3)  Showing other people who have given referrals (if possible)
4)  Showing the results that you have achieved for other individuals and people who are your clients.

For example, if you are sending a referral letter to your clients or referral partners then you should explain the success you were able to get.

Here is a quick illustration.  Let’s say you are a real estate agent trying to get referrals.  In the referral letter you would put something like (of course it needs to be true) 76% of the buyers I work with average buying a house with at least 15% equity.

Now, that is just an example of the results.  The question to ask yourself is this: Do you have these essential things in your referral letters and referral systems?