Many times people want to send a referral letter to help them get referrals.
There are 2 things to analyze in getting a referral.
The actual content IN the referral letter.
The delivery device.
In today’s post we will examine the content that needs to be in the referral letter.
Tomorrow we will look at a referral letter as a delivery device.
So, what needs to be in a referral letter to get referrals?
Here are the essential things:
1) A clear call to action
2) Why someone should give you a referral (what is in it for them)
3) Showing other people who have given referrals (if possible)
4) Showing the results that you have achieved for other individuals and people who are your clients.
For example, if you are sending a referral letter to your clients or referral partners then you should explain the success you were able to get.
Here is a quick illustration. Let’s say you are a real estate agent trying to get referrals. In the referral letter you would put something like (of course it needs to be true) 76% of the buyers I work with average buying a house with at least 15% equity.
Now, that is just an example of the results. The question to ask yourself is this: Do you have these essential things in your referral letters and referral systems?