Your referral marketing strategies need to be constant, strong, and consistent. If you want to get referrals for your business you need to realize that there are 3 key ingredients.
1). Building a relationship with people who CAN give you referrals.
2) Keeping in front of these people (top of mind awareness) all the time
3) Having these people be excited and know what is in it for them to give you referrals.
In the next post we will analyze why this is important in your referral marketing strategy.