Why is follow-up so important in generating business referrals?
The simple fact is this: People are bombarded with things to do.
At this very second stop and just listen to the background noise. Is there a fan humming? Is there a computer humming? Is there traffic? Is there radio? Is there television?
Now, stop and feel the clothes on your body. You see, the brain can only take in so much information, and until I called to your attention the feeling of the clothes on your body, the fans humming and more you didn’t actively
Well, in your referral marketing efforts this is the same way. If you are not constantly in front of your prospects and referral partners, they will forget you exist.
Maybe you are different than they are, but don’t build your business thinking that people will be thinking of you.