Here are some key components of a referral marketing campaign. Proper referral marketing is targeted to the people most likely to give you referrals.
Component 1) A good referral marketing campaign has a call to action. In other words, it tells people specifically how to give you referrals.
Component 2) A good referral marketing campaign explains the benefits to your referral partner so that he or she knows what is in it for them to refer you.
Component 3) A good referral marketing campaign is sent to build a relationship with another person. Ultimately, referral marketing needs to happen all the time to your referral partners.
There is always a cost to doing business, and referral marketing will help you get referrals if you follow these components.