So, you’ve developed your referral hopper system? How long should you use?
There is only one answer here. Get out a calculator. Why do I say this? Because a referral marketing hopper system is designed to help you get more business, and it must be based on the economics of your business. If when you make a sale it brings you a profit of $10,000 and it costs you in terms of time, energy, effort, and money $100 to send out your whole referral marketing system each month then you can send out the hopper system for 100 months until you lose money.
Does this sound fun? Of course not. But that isn’t the point. Now if your profit was $500 then you can only send it out for 5 months before you lose money. The economics of the business must be understood to truly understand how good the referral marketing system can be.