We’ve all heard the phrase or statement: It takes 5-8 times for someone to remember you and then buy from you. Is this true for referral marketing? The answer is both yes and no.
If you are marketing to people with whom you have no relationship to get them to become a referral marketing partner, then yes it may take multiple times. After all, people are extremely busy and you must show them the value in working with you and sending you referrals.
This is why your referral marketing needs to be an active referral system.
On the other hand if you are marketing to people who like you and know you the answer is still yes! Why?
Because even if you are asking them for referrals all the time, they may not know of anyone when you are asking them.
This is why it is important to have a referral system for your referral marketing. If you are sending a referral letter, this letter is low pressure and it doesn’t involve you asking the person all the time, and therefore annoying your referral partner.