For referral marketing to work correctly you must understand these 3 secrets.
1) You must give people an incentive to refer you. People are interested in several things, but the number one thing they want love in life? Themselves and their lives, their kids, their situations!
2) You must reward good behavior. Think of current prospects and clients like young children. You want to reinforce good behavior by them. So if someone sends you a referral, you need to THANK them immediately.
3) Do not stop short. Keep going. It may take months to get referrals from someone, but that is just part of the game. This is why you must understand the lifetime value of a client what one referral worth is worth to your business?