Implementing a referral program in your business is one of the best ways to get high quality customers.
When implemented correctly, a referral program will tell your customers exactly who you want to meet and will provide a simple and quick way for them to refer you business.
While it is not difficult to implement a referral program, it is possible to stumble over some of the details. So before you roll your referral program out to your customers, ask yourself these questions:
Why should someone recommend me over my competition? When telling your past customers about your referral
program reminding them of characteristics that make your business stand out from the competition is key.
Do you have a proprietary system that increases the quality of your product or service? Do you have a guarantee? Do you have testimonials from raving fans? The more proof you can provide the better. Although they are your customers you need to treat them as if they are prospects for moment because you are working to convince them why you are the best person for them to refer to their closest friends, family, and customers.
What is in it for them? The most successful referral programs provide a reward of some sort to those who refer, and I don’t mean something worthy of coming out of a Cracker Jack box. Your reward needs to be worthy of the price of your product or service. This is where you need to put yourself in your customer’s shoes. How would you feel if you gave a referral that resulted in thousands of dollars worth of business and all you received was a $5 gift card?
Sometimes giving the wrong reward can do more damage than giving no reward at all. For those of you in an industry that does not allow monetary equivalent rewards there are ways to still reward those who refer without getting in trouble with compliance. Just remember to be creative.
Is there more than one step involved? If your referral program is complicated you will have a hard time getting your customers involved. Make sure your message is straight to the point. In addition, the easier it is for people to give you a referral the better. It can be as easy as providing a referral links for them to send out with a sample email message.
Or you can provide them with business cards or postcards where all they need to do is put their name on the back and hand it to the referral. (Business cards are usually better as they are more likely to keep them on hand).
A referral program can be key to growing a successful business. But just any referral program won’t do. Make sure that you have tested it against the above questions and you will be more successful in receiving referrals.
If you are ready to start implementing a great referral program go here to start getting referrals today