Are you interested in getting more referrals by using referral letter strategies? This article will explain how referral letter strategies can help you generate more business referrals, and will go into how you can setup a referral letter program to automatically grow your business.
What exactly is a referral letter? A referral letter is a letter that asks your prospects, referral partners, or current clients for referrals.
Let’s address each strategy. First, can you really ask prospects for a referral by using a referral letter? The answer is…YES! If someone knows what you have to offer but does not buy or do business with you, he or she may know of someone who can use your product or services. So, your referral letter can absolutely positively ask for referrals from a prospect.
Referral partners: Do you have referral partners? What is a referral partner? A referral partner is someone who sends you referrals on a regular basis. Your referral letter can absolutely positive ask these people for referrals. Why is it so important to use a referral letter? Because you cannot possibly be in front of thousands or hundreds of people all at once. A referral letter does the work for you. Your referral partners need to be reminded of what you have to offer, and most importantly, what is in it for THEM!
Using referral letters to current clients. Current clients often times know what you have to offer in terms of your products and services. If you do not ask your current clients for referrals you really are missing out. A referral letter is a great way to do this. But you need to realize several thins. First, you must explain to them what is in it for them! After all, most people are only thinking of themselves. Secondly, you need to reward them if they in fact do give you a referral. Prizes, drawings, gift certificates, vouchers, and recognition are sometimes great ways to use referral letters.
Lets address some basic psychology when using referral letters. First, you must always explain to the person what is in it for him or her. People are focused on themselves, their problems, their needs, and their issues. If you do not identify what is in it for someone in giving you a referral in your referral letter, you are absolutely missing out.
Second, you must always thank someone if they give you a referral. A referral letter should address this, quite honestly, and explain to people what is in it for them, and then thank them for past referrals. If you don’t do this you risk people getting upset. Just the other day I did a favor for someone, a big favor, and I never even got a thank you card from them. Am I upset at them? No, but honestly it would be nice if they just acknowledged what I did and took the time to thank me for the favor I did. This is the exact same thing with referral marketing. You need to always thank people, even if a referral does not pan out!
If you are ready to get referrals and start growing your business click here to start using Referral Letters and to get referrals today!