Most business owners think that sending a referral letter will help them get more referrals in business. This article will discuss specific ideas and things you can put with a referral letter to help you get more referrals.
Most of the time the referral letters I see are boring, and do not get a person excited about giving someone referrals. A referral letter needs to do several things.
First, it needs to stand out and be memorable. Most people get tons of junk mail all the time, and if the referral letter does not stand out, it won’t be remembered.
Second, the referral letter needs to show people why they need to give you referrals, versus anyone else.
Here are a list of ideas or themes you can put in referral letters to get more referrals.
1). The aspirin referral letter. Of course you need to be careful with this, but you tape an aspirin to the top of a letter and you use a headline and theme like this: “Who can we solve a headache for?” or, do you have headaches? We can help. Does that make sense?
2) The dollar bill referral letter. Actually taping a dollar bill at the top of a referral letter can really stand out. Of course you need to test and track this, and to start small, but the theme here is this: “Why am I giving you a actual real life dollar? Because what I have to say to you is so it”important that I had to use real money!” This should stand out and get the attention of people.
3) The “round tuit” referral letter. What is the “round tuit referral letter? The “round tuit” referral letter is a wooden nickel type trinket that has the worlds, “round tuit” on it. It says that I know you will give me referrals once you get “round tuit.” Cheesy? Yes. But definitely effective.
As you can see all of these referral letters have something that help them stand out from being just average and boring mail.
Once you stand out, you then need to provide a case that shows people why they should give you referrals. There are several ways to do this:
1) You can show someone the difference between you and your competitors? This is building a case in your referral letter as to why someone should refer you to your business versus a competitor.
2) You can explain all the benefits of what you have done for the person who needs (or should) be giving you referrals. For example, if you have helped someone lose weight, or save money, or get them a new car you can detail the specifics of that.
Ultimately your referral letter needs to stand out from the boring marketing that most business owners use. The boring marketing generally only talks about a business, and not how they can help solve the problems of potential clients and customers.
If you use these techniques and tricks in your referral letters you will stand out from the average and ordinary businesses, and get more referrals for your business! Use referral letters to get more referrals now!