A lot of people promote the idea of sending referral cards to people to get business referrals. The main question is, does this work?
Well, like any referral marketing strategy sending referral cards is certainly a way to get business referrals. By sending referral cards you are hopefully building relationships and getting people to give you business referrals.
If referral cards do not work it is because they are not targeted, are not specific to people, and are unable to convince the person why he or she should give you a referral.
So, if you are going to use a referral card what should you include in the referral card?
There are several things you can and should use.
First, make the referral card as interesting and as personable as possible. Don’t just send a boring, dry, referral card. Make the referral card funny, if possible. What are things that can make it funny? I recommend using pictures of animals or pets, telling a quick story, or even telling a funny joke in your referral card. The absolutely first key is you cannot be boring. You must be interesting!
Second, you must make the referral card as specific and as personal as possible. People like to be spoken to and about by name. You should not just send a one-size-fits all referral card, but a referral card that addresses either the prospect or referral partner specifically. If you do not use the referral partners name in the referral card, he or she is unlikely to be impressed by your referral card.
Third, you need to have a specific call to action in your referral card. What do you want the referral partner to do? How is he or she to do it? For example, if you want the person to send you a referral you need to give the person a phone number, or an email, as a way to contact you.
Fourth, you need to give, if at all possible, an incentive in your referral card to send you a business referral? What do I mean? Well, think of it like this: If you have a type of contest, or competition, or reward for people giving you referrals you are much more likely to get a referral.
People always want to be rewarded for what they do. Now you must understand that some people want tangible rewards, whereas some people want recognition, and some people just want thanks, and some people don’t care about this at all.
Finally, no matter the outcome you must always thank someone for giving you a referral. If your referral card brings in a lot of business or little business, you always need to thank each person who gives you a referrals–no matter if the person becomes a client or not.
Why? Because you want to reinforce the positive behavior.
Ultimately, you must remember that the referral card is trying to build a stronger relationship with your referral partners and that by building this relationship you will generate more referrals long-term.
Everything is about the relationship.
If you utilize these concepts and plans in your referral card marketing you will have much better success. To Start Getting Massive Referrals today click Here!