Most people, when they think about referral marketing, think it is something you only have to do once, and then you will get referrals. While that can be true, it is more profitable and realistic to always market to your ongoing clients, referral partners, and target referral partners.
Getting business referrals involves showing up at the right time and being top of mind in your prospect’s minds, so that when someone says the famous question, “Who do you know who is ….” You instantly come to mind.
Referral marketing aims to keep you top of mind, relevant, and also helpful. If you are in a industry that changes at a rapid pace you have an advantage because people will always want to know how the changes influence them. Technology, internet, and legal services are just a few industries that come to mind. If you want to get business referrals you must understand that you need these systems to be put into place, and that your referral marketing is not just a one shot thing, but a continual evolution and process of education and nurturing to many people.