One of the fastest and most effective ways to grow your business is by utilizing referral marketing. There are several things you must always utilize in your referral marketing plans.
1) Target the most likely people to give you referrals. Not everyone is a candidate.
2) Realize that when you are trying to get referrals you must continue to show up time and time and time again. People are busy and overwhelmed with things to do, and one of THE things they are not doing is thinking of giving you referrals.
3) Be creative. Your referral marketing should go to people who know you and with whom you have a relationship with. And it still needs to be creative and interesting. If it is boring you will not be successful in getting referrals.
If you follow these three steps in your referral marketing you increase your chances of getting referrals.