Yesterday we talked about the content in a referral letter. Today we are going to talk about the actual referral letter itself.
If you understand referral systems and referral marketing you will understand that a referral letter is just a delivery device.
The referral letter is just designed to help you get referrals. You could, in theory, also use a postcard, a telegram, an email, or any other devices to deliver the message. Now there are several important things to understand here. First, what best fits your situation for whom you are mailing to. After you do that you need to figure out if the delivery device is big enough to carry your message. Just like a tiny car cannot carry a lot of people, a postcard cannot convey enough information.
The last thing you need to understand is does it match well with your referral partners or referral prospects mind, and yet get the attention in stick in their minds. If the letter is boring, dry, and unimaginative, then the results you get will probably be poor. On the other hand if the referral letter is exciting and funny but doesn’t explain what you need or want clearly, it will also probably fail, too.
To get business referrals you must have all the things lined up and working correctly together. Get my free referral systems today by clicking on the Free Guide or “Click Here” button.