Here are some mistakes that people make in their referral marketing campaign:
1) Thinking that sending a referral campaign one time will yield to a large pay out. If it was only that easy to get referrals!
2) Being boring, stale, or dry. We all live in a busy world with things to do, and the last thing we want is more boring work to do.
3) Not trying to build a relationship in your referral marketing. You cannot make it all about you! People care about themselves!
4) Not asking how you can help the other person in your referral marketing, and only making it about you.
Referrals come from relationships, so you need to always build these relationships first and foremost, and all your referral marketing should be design to strengthen and grow the relationships.