Many times people want to know if there is a different between referral marketing and traditional marketing. The goal of referral marketing is to get referrals from those most likely to give you referrals. You need to talk about the benefits
of referring you, you need to mention rewards, and you need to constantly do referral marketing.
Referral marketing also needs to be done after you have formed a relationship with an individual. It is no good trying to do referral marketing with a person with whom you have no relationship. That will only lead you to become frustrated and to lose money when trying to get referrals.