Most referral program’s don’t work because they only give a program but no context. There is a famous sales quote that goes something like, “Everything looks good in a power point presentation.” This is the problem with most referral programs.
To be successful in getting referrals with a referral program you need to understand the psychology of referrals. You must understand things such as: Why you don’t get referrals. Objections to getting referrals. Ways to specifically ask people to get referrals, and more.
Other key components of understanding a referral program include building trust and credibility, getting agreements from a person to give you referrals, and flushing out any hesitancy.
If you are considering getting a referral program but it does not address these subjects, then you really need to consider how well you can implement the referral program.